Healthcare professionals in the UAE are set to get a major boost to their training skills after University Hospital Sharjah lead a course to improve customer service skills. The course, called “Integrated Skills in Customer Care and How to Deal with Public”, has already begun and will last for three weeks.

It aims to improve customer satisfaction by teaching how to converse and communicate effectively, in addition to understanding how to use neuro linguistic programming and read behaviour patterns.

Dr Salim Zayed Al Tunaiji, who helped design the programme, said: “Unhealthy workplace competition may engender conflict and frustration, which are detrimental to the interests of the organisation. Employees have varied abilities to receive and interpret signals. There is always the need for continued skill development when it comes to dealing with others. These courses are especially designed for healthcare professionals as they are in more direct contact with people. We expect the training will be a success and will make an appreciable difference in performance”.