Retaining employees by ensuring they are engaged with the brand can be an alternative to the expense of finding new staff and training them.

Employers across the country are increasingly beginning to understand the value that can be gained from investing in employee engagement.  By enhancing their attitudes to the company brand makes for a cheaper alternative to losing disgruntled staff.

Owen Rees, group client services director and co-founder of brand-engagement company Maverick, said:  “We had to take it to a level that was not just about educating but inspiring, with a cultural and motivational element to it.  Employees are customers.  If you have cutting-edge creativity focussed on customers externally, why not engage the same way internally?  HR is stepping into marketing, but most HR people do not understand brand.  You need to serve employees with the same quality content and excitement as customers.”